The Importance of Making Mistakes


My name is Rita, and sometimes I’m a real screw-up. I make a lot of mistakes.

Sometimes really dumb ones.

And forgive me if I’m wrong, but I bet I just described how you might feel on occasion.

The simple truth is that we all fear failure. And we are so quick to forget the value of mistakes. Today I’m going to share three ways that my own mistakes have made me a stronger business owner.

Continue reading

The $200 Dreamcatcher (Or Creating Varying Price Points for Your Customers)

The $200 Dreamcatcher

A few months ago in one of my Etsy Seller Groups, someone asked a question about price points.

The person sells gorgeous dreamcatchers, bracelets, and bohemian chic products. She had some higher priced dreamcatchers that she felt would be a hard sell. It was suggested to her to create an even bigger dreamcatcher, and price it accordingly to attract other clients, and make that other dreamcatcher she was worried about seem not as expensive.

And do you know what happened?

Continue reading