So you’ve decided to start a handmade business! Congratulations! From personal experience, following my heart and opening my Etsy Shop changed my life. That may sound corny, but I’m being 110% serious. I invite you to read my story on why I finally started my business. At the time I wrote it, I wasn’t really set on what I wanted to do, but I knew something had to change. For my family and for my sanity.
My Shop and all of the work involved (because believe me, it is HARD WORK) feeds my soul, it allows me to share my creativity with the world, and best of all, I’ve met some incredible people since I began my Small Business journey. I’m not exaggerating when I say that my business is something I would do even if I weren’t getting paid to do it. And if you’re like me (which if you’re here I suspect you just might be), then that is music to your ears.
In the recent weeks, I’ve grown as a designer and branched out. I began making logo packages and small business materials, and I’m in love. I absolutely adore my niche and clientele. I love sharing ideas with them and sharing in the excitement of making their business dream a reality. And I really, really want them to succeed.
So that means that when I design a logo for a business, it’s critical to get it right. I could really talk about how logos and branding are important all day, but I’m going to force myself to give you three reasons why you as a small business or handmade business owner need a beautiful, well designed logo.