Logos Matter: Why Your Handmade Business Needs a Logo

Why Your Handmade Business Needs a Logo

So you’ve decided to start a handmade business! Congratulations! From personal experience, following my heart and opening my Etsy Shop changed my life. That may sound corny, but I’m being 110% serious. I invite you to read my story on why I finally started my business. At the time I wrote it, I wasn’t really set on what I wanted to do, but I knew something had to change. For my family and for my sanity.

My Shop and all of the work involved (because believe me, it is HARD WORK) feeds my soul, it allows me to share my creativity with the world, and best of all, I’ve met some incredible people since I began my Small Business journey. I’m not exaggerating when I say that my business is something I would do even if I weren’t getting paid to do it. And if you’re like me (which if you’re here I suspect you just might be), then that is music to your ears.

In the recent weeks, I’ve grown as a designer and branched out. I began making logo packages and small business materials, and I’m in love. I absolutely adore my niche and clientele. I love sharing ideas with them and sharing in the excitement of making their business dream a reality.  And I really, really want them to succeed.

So that means that when I design a logo for a business, it’s critical to get it right. I could really talk about how logos and branding are important all day, but I’m going to force myself to give you three reasons why you as a small business or handmade business owner need a beautiful, well designed logo.

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Overcoming Imposter Syndrome


I finally bought my own business cards (<—referral link) and a special self-inking stamp for my business. I’ve been “open” for three months now. I ordered my business cards from Moo, which I highly recommend. And if you need to order some, you can sign up here and we both get a $15 credit. Nice, right? Plus, I’m super happy with how they turned out:


So back to my story: why did it take me so long to get offline tools to promote my brand? Imposter Syndrome.

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