It can be expensive to launch a small business! Believe me; I’ve been there and I feel your pain!
So today I’m sharing three ways that you can delight your customers without breaking the bank!
1.) Use your Business Cards as Hang Tags.
Allow your business cards do double-time; make your products pretty and tell your customer how to find you again. Simply punch a hole in the top (corner or middle) and tie a string through.
Many Etsy Sellers use VistaPrint for business cards because of their low costs; they’re pretty inexpensive for what you get. I’ve also seen a lot of Sellers use vertical business cards as hang tags or jewelry cards.
I personally use Moo and LOVE them. If you sign up through my referral link, you can take $15 off your first order.
I personally design and print my logo stickers for the physical goods in my shop (as well as the stickers available for sale).
If you have a good printer at home (it doesn’t have to be a professional printer, just a good print quality) then this is by far the most economical option.
If you don’t have a good or even ok printer, you can have someone (like me) design a template for you, which you would then upload to places such as VistaPrint, UPrinting, or take to a local print shop.
3.) Kraft Paper and String.
I personally think kraft paper and string are timeless, functional, and beautiful.
You can dress it up with stamps and ink, put stickers on it, cut out paper snowflakes, write on it with a chalkboard pen…the possibilities are endless. Best of all, it’s ridiculously inexpensive. I’ve seen decently sized rolls of kraft paper at Dollar Tree and there are several bulk options available, too.
When you’re looking at packaging solutions always consider the Following
- Is it durable? Meaning, will it arrive at its destination looking the way you intend?
- Could my customer keep it in the packaging and present it as a gift without having to wrap a thing?
- How will it affect my shipping costs?
- Does it look professional?
- Is it easy for me to assemble?
As with any shop, packaging is trial and error. You may find something that once worked no longer meets your needs, and that’s ok. Your shop is going to evolve and change throughout its lifespan.
Now your turn! What are some of your favorite packaging solutions?