How to Create a Brand Vision for Your Handmade Business


Building a vision for your brand. Sounds daunting, doesn’t it? It totally doesn’t have to be! Here are some simple steps to get you on the right track.

1.) Dream up your Customer

Get downright oddly specific about your ideal client and then learn all you can to reel them in.  Write down the following questions:

  • What do they like?
  • How old is your customer?
  • Where do they shop?
  • Are they married or single?
  • Where do they hang out?
  • What’s a luxury to them? What’s a need?
  • What social media platform would they use the most?
  • What magazines do they read?

Keep in mind you yourself may not be your ideal customer; that is more than ok! I certainly am not my ideal client.

2.) Download my Free Brand Vision Worksheet

It’ll help you develop out important things about your business such as imagery, colors, “your why”, etc. It’s the same questions I asked myself as I started my business, and it really helped me!

Click here to download it and start jotting down ideas.

3.) Create a Pinterest Vision Board

This is especially helpful if you’re a visual person! Pin colors, imagery, packaging…things that inspire you and will help develop an identify for your brand. You can of course change the privacy settings, too.

I’ve had two logo clients share their boards with me, and it generates a ton of good conversation about what brand they’re trying to build. It also helps me understand the look and feel they’re going for.

Your turn: Do you already have a business? How did your develop your brand identity?



One thought on “How to Create a Brand Vision for Your Handmade Business

  1. Sandra Törnroth says:

    Hi! Oh yes, trying to build a brand for my printable art and graphic design shop. It is hard and it takes time. I think Pinterest is a really good platform to start from. I gain traffic and notice what kind of people are following me (e.i if they are my target customers or not). Nice blog! Love to follow your blog!


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