About Rita

My name is Rita! I am the incredibly proud owner of the Graceful Guessing Design Co. and I’m so glad you’re here!

I help handmade sellers develop their brand identity… and there’s an extra special place in my heart for Etsy Shop Owners. I’ve made it my personal mission to provide completely custom branding solutions at affordable prices.

My Background


I’m a freelance graphic designer (you can read about my decision to do that here) and launched my Etsy shop (a LONG time dream) on April 6, 2017.

But my story begins much earlier than that. I started designing web pages and graphics when I was just 13-years-old. I didn’t pursue it for my four-year-degree (which is actually in Office Information Technology and Liberal Arts), but I always had a great eye for color and a knack for quickly picking up technology and computer programs. I taught myself graphic design and researched every last book and article I could get my hands on.

My day job is heavily grounded in data analytics and quality assurance. Rita is my name, efficiency is my game. I’ve combed through data in order to identify metrics and trends, wrote several business plans and proposals, and even built entire programs from scratch. I am a firm believer in the Scrum Project Planning Methodology.

With such a diverse background, I am able to help small business owners dream up their business and bring it to life.

Why I Help Small Business Owners

I know what it’s like to have a fire in your heart to start a business and not really be sure where to begin. I also know what it’s like to feel trapped in a day job. I’ve centered my business around helping other small business owners with free practical advice and graphic design services.

Graceful Guessing Design Co. Branding Solutions

I offer everything from “just a logo” to a full branding packages. You can read more about my logo design process here and what a branding kit is here. I am one of the only Graphic Designers on Etsy to offer completely unique premade branding packages (meaning they will never be recycled or resold).

The Unique as You Are Promise

The Unique as You Are Promise is my promise to my clients that I will never, ever resell or reuse their designs. What I design for them is theirs and theirs alone. In a world of $5 logos, I’m doing my part to break the cycle and provide unique branding at an affordable price.

Some Fun Stuff About Me

I’m married to Ryan, the love of my life and we have two gorgeous kids (for privacy’s sake I’ll refer to them as Ladybug and Squeaks). I’m a crafter and a Doctor Who and Stranger Things super fan.

I hope you come back to visit and I would be tickled to hear from you! You can contact me here or at my Etsy Shop.