What is a Branding Kit?


If you’ve been around my blog for a little while, you’ve heard me toss around the word “branding kit” at least once. But if you’re new to my blog and my shop, you may not know exactly that entails. Allow me to explain…

A Branding Kit Creates A Business’ Tone and Identity

Branding isn’t just about a logo or packaging. It’s setting an entire mood for your business and creating an experience for your customers. If you’re like me, you want to build a solid group of returning clients that you love to work with. Branding helps you do that.

Branding tells your customers a lot about who you are, what you do, what value you bring to them, and if your product or services are a good fit for them.

Remember how I mentioned in my first post about logos that color and font sets a mood? With a branding kit, it helps you carry that mood throughout all aspects of your brand.

A Branding Kit helps build brand identity too; using the same elements all working together creates recognition and trust.

As a designer, it’s my job to set my clients up for success. When I built my Branding Kit Packages, I wanted it to contain everything a client would need to convey a consistent brand message.

Here’s what I offer my clients in my full branding kit:

Complimentary Brand/Mood Board. Brand Boards tell a story about your business! So from mine below, you can tell that I specialize in graphic design (text and design), I like making fun, feminine, whimsical designs (font choice, hydrangeas), I’m energetic and bubbly (the color pink). I also chose a dark grey rather than a black from my logo because it’s softer, but still impactful. Take a peek below:

Graceful Guessing Brand Board

• Three (3) Completely Custom Designed Logos (Main, Submark/Watermark, Alternate), and source files (.ai). Different logos serve different purposes, so it’s good to have a few different versions. I also give my clients the full rights to their logo when I’m finished. I keep it on file only if they need something down the road; otherwise it’s a unique creation.

• Main Logo Files (4 JPGs Total)
– Print-Ready JPG
– Screen/Web Ready JPG
– Large JPG
– Etsy Shop Icon JPG (500×500 px)

• Alternate Logos (3 JPGs total):
– Print-Ready JPG
– Screen/Web Ready JPG
– Large JPG

• Submark/Watermark
– PNG File
– Print-Ready JPG

• Shop Banner/Cover/Header (Etsy, Big Cartel, etc).

• Social Media Graphics

• Business Card Templates

• A Choice of Packaging Design: Sticker, Custom Hang Tag, or Packaging Template (printing is available but extra and will need a custom listing)

• A Thank You Gift for their Business. Many of my clients are brand new business owners. So whenever a client purchases a Branding Kit I try to give my clients something they need that they didn’t think of or couldn’t afford at the time.

After completion, I also promote my clients and their brands on my Instagram. One of my good friends who also has an Etsy Shop often says, “We Rise By Lifting Others.” I genuinely want to see my clients succeed.

I also try to accommodate my client with additional needs, or build a package entirely for them. I’ve had business owners come to me at many different points in their journey, and because they’re my audience, I keep my prices in their reach.


My Logo Design Process


Before designing logos, I was very unaware of the behind-the-scenes work that goes into creating a logo for a business. I was actually shocked when I learned how much time and work it takes!

If you’re interested in working with me to design your logo or just want to peek behind the curtain of my shop, this post is for you!

1.) Meet the Customer

All of the custom design logo packages in my shop have a questionnaire requirement. You might be thinking, “Wait a minute Rita. Aren’t you the one who is supposed to be coming up with the logo ideas here?”

Yes, as a designer it’s my job to make sure your logo looks its best and represents your brand. However, I have to pick your brain because it’s not my brand that the logo will represent. This is why the questionnaire is so important. It ensures that I get to know my client and create a logo that reflects what’s special about their brand.

2.) Jot Down/Sketch Initial Concept Thoughts

I start taking notes before I ever sit down to design in Adobe Illustrator. I jot down my thoughts based on my conversations with the client and their questionnaire responses. I make special notes on their brand name and target audience.

3.) Research the Business, any History/Industry, and its’ Competition

I always do research on the business first. This frequently includes:

  • Checking out their current Etsy Shop or website
  • Googling their business name and seeing what comes up
  • Checking out social media accounts
  • History/Industry Specifics.

Then, once I feel like I have a good feel for the brand, I look to their competitors. I ask myself, “What kind of logo design can I make that will give my client an edge?”

  • Look at businesses similar in size and age
  • Visit their shops or sites to look at product pictures

4.) Narrow Down Ideas

I start trimming down all of the ideas I’ve collected, and if there’s something the client is adamant about including, I figure out how I can work it in.

5.) Create a Mood Board

I gather pictures and color pallets for inspiration based on my final ideas. The pictures are usually something inspiring that helps set the mood for their business. Whatever I used as inspiration is included, and I track all of my work/concepts on it. As an example, this is a Brand/Mood Board for My Business:

Graceful Guessing Brand Board

6.) Start Designing

I start turning the ideas into Adobe Illustrator. It could take a while, or it could go quickly. It all depends on the project and how the ideas come together.

7.) Present the Idea to the Client

Once I’m happy and feel that the design is in a place that the client will be happy too, I present it. This is where I ask my client to give me honest feedback.

8.) Review and Refine

The client reviews the logo, and from there asks for revisions. I’ve had some where no revisions were requested; I’ve had some where they needed more. The point is that Revisions are welcome and necessary to creating a beautiful logo.

9.) Finalize

Once the client is happy, I finalize the logo and create the contents of their logo package.

10.) Check in with the client.

I like to give my clients a little time with their logo before I check in and see how it’s serving them. If they’re having issues, I want the channel of communication to remain open so I can help them resolve it.

And there you have it! Logos can be a lot of work, no doubt. But when you consider that it’s the face of your brand, it is absolutely worth taking the time to get it right.

Why I Love Creative Market (And You Should, Too!)

Creative Market

The farther I journey into my dream of becoming a Web and Graphic Designer, the cooler the stuff I find. I recently stumbled upon Creative Market and I found a TON of things to pin for personal use as well as commercial use. Any of these items would be perfect for people who like to create professional looking gifts or products for a business.

What is Creative Market? What Does it Sell?

All sorts of goodness! They’re an amazing market where small business owners can share stock photos, graphics, templates (cards, business cards, flyers, all sorts of stuff!), themes (think WordPress, Bootstrap, etc), fonts (even FREE fonts!), brushes and gradients for Photoshop/Illustrator, and 3D images.

What I Love about Creative Market

  • Every week, they share 6 Freebies! How cool is that? Patterns, fonts, themes, all sorts of goodies for Creative folks. Click here to check out this week’s selections.
  • You’re Supporting Small Businesses. Being a small business owner myself, I firmly believe in supporting my tribe.
  • Everything is Gorgeous. Seriously, I have yet to find anything that makes me think, “wow, that’s ugly.” You can tell people invested a ton of time into their work, and you’re getting something truly topnotch.
  • It Inspires me. It inspires me to keep learning and keep working hard. While you see similar products such as, let’s say, watercolor brushes for Adobe Photoshop (and good gravy are there a ton of watercolor brushes and textures right now!) each one is a little different and special. It inspires me to create something perhaps slightly similar, yet unique that the world hasn’t seen yet. It reminds me that there is plenty of room in the world for your brand of creativity.

Seriously, whether you digitally craft for business or fun, check out Creative Market.